The following is an excerpt from the article.
When I first saw the reverted News Feed, I remembered a quote I wrote down several months ago after overhearing a supposed Facebook employee complaining in a San Francisco coffee shop:
We’re blind. It doesn’t matter what any individual person thinks about something new. Everything must be tested. It’s feature echolocation: we throw out an idea, and when the data comes back we look at the numbers. Whatever goes up, that’s what we do. We are slaves to the numbers. We don’t operate around innovation. We only optimize. We do what goes up.
I feel that the end user comes first in design. But sometimes business decisions make it hard for you to give them the best experience possible.
If you choose to optimize the best for the user experience, then all websites across the Internet would not have any ad units and tv shows would not have any commercials.
However, the business still needs to make money. Servers cost money; office space is expensive; and employees have salaries.
There’s a balance to the world. And finding that balance is what matters most. You can’t brazenly choose to skew one way to the complete detriment of the other.
Great design embraces constraints.